Reasons Why You Should Choose an SEO Friendly Website
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Posted: October 30, 2010
Reasons Why You Should Choose an SEO Friendly Website
When you think of designing a website for yourself, chances are that you dream of a website with all the bells and whistles – flash movies, stunning images, streaming audio – the works! But, unknown to you, these elements may actually be damaging your business prospects because what appears attractive on the surface is detractive when it comes to search engines rankings. If your website includes these elements, it is automatically relegated to a much lower rank even though the content is relevant and you are making use of cutting edge technology.
In short, it is important to stay away from design elements that can damage search engine rankings.
Unfortunately, a recent poll showed some appalling results. 1 in every 10 website designers believes that SEO is not their business. Worse, more than 24% of website designers do not have the foggiest idea about what SEO is!
Before exploring the reasons to opt for an SEO friendly website design, it is essential to understand what this is all about.
You see, search engines employ automated ‘web spiders’ to crawl through websites. These ‘web spiders’ collect important information about the website. The information they glean helps them assess the relevance of a website for particular keywords. Now,you must remember that these are automated programs that have been coded to crawl through web pages in a certain way. The spiders deposit the information they collect in a database. So,when a user queries a keyword, the search engine dips into this database and lists pages according to relevance. Pages that ‘seem’ more relevant come out on top, while those that are not, end up at the bottom.
While design elements alone are not responsible for dismal search engine rankings, they too play an important role.
Whether you are a professional web designer or a business owner, it is important to know why you must always, always aim for an SEO friendly website design.
An SEO friendly website design is the best way to befriend search engines. If search engines are not happy with your design, you can expect only a trickle of traffic from back-link referrals and direct visitors.
Surveys show that approximately 45-65% of web traffic to any website comes from search engines. Therefore, a website design that is not search engine friendly is washing its hands off this amazing volume of traffic.
Generally, an SEO friendly website design is also very user friendly. Therefore, ensuring that you use proper HTML coding, target proper keywords through content and meta tags, make use of ALT tags, use proper links and so on, make the site quick to download and easy for the user.
An SEO friendly website speaks of quality web page design. If you are a company with some standing, the kind of web page you have impacts your brand value.
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Reasons Why You Should Choose an SEO Friendly Website
When you think of designing a website for yourself, chances are that you dream of a website with all the bells and whistles – flash movies, stunning images, streaming audio – the works! But, unknown to you, these elements may actually be damaging your business prospects because what appears attractive on the surface is detractive when it comes to search engines rankings. If your website includes these elements, it is automatically relegated to a much lower rank even though the content is relevant and you are making use of cutting edge technology.
In short, it is important to stay away from design elements that can damage search engine rankings.
Unfortunately, a recent poll showed some appalling results. 1 in every 10 website designers believes that SEO is not their business. Worse, more than 24% of website designers do not have the foggiest idea about what SEO is!
Before exploring the reasons to opt for an SEO friendly website design, it is essential to understand what this is all about.
You see, search engines employ automated ‘web spiders’ to crawl through websites. These ‘web spiders’ collect important information about the website. The information they glean helps them assess the relevance of a website for particular keywords. Now,you must remember that these are automated programs that have been coded to crawl through web pages in a certain way. The spiders deposit the information they collect in a database. So,when a user queries a keyword, the search engine dips into this database and lists pages according to relevance. Pages that ‘seem’ more relevant come out on top, while those that are not, end up at the bottom.
While design elements alone are not responsible for dismal search engine rankings, they too play an important role.
Whether you are a professional web designer or a business owner, it is important to know why you must always, always aim for an SEO friendly website design.
An SEO friendly website design is the best way to befriend search engines. If search engines are not happy with your design, you can expect only a trickle of traffic from back-link referrals and direct visitors.
Surveys show that approximately 45-65% of web traffic to any website comes from search engines. Therefore, a website design that is not search engine friendly is washing its hands off this amazing volume of traffic.
Generally, an SEO friendly website design is also very user friendly. Therefore, ensuring that you use proper HTML coding, target proper keywords through content and meta tags, make use of ALT tags, use proper links and so on, make the site quick to download and easy for the user.
An SEO friendly website speaks of quality web page design. If you are a company with some standing, the kind of web page you have impacts your brand value.
Our Privacy Policy
Last Updated: June 18th, 2025
Introduction
Western Mass Hosting (“we,” “our,” or “us”) respects the privacy of all individuals and organizations that interact with our services. This Privacy Policy establishes our practices regarding the collection, use, disclosure, and protection of personal information for visitors to our website and clients utilizing our managed hosting and WordPress services. By accessing our website or engaging our services, you acknowledge that you have read and understood this policy in its entirety.
Scope and Applicability
This Privacy Policy governs our handling of information collected through our corporate website and in the course of providing managed hosting, WordPress maintenance, and development services. In accordance with global privacy regulations, we serve as a Data Controller for information related to our business operations and client relationships. When processing data on behalf of our clients through hosted services, we act as a Data Processor under applicable data protection laws.
Information We Collect
We collect various categories of information necessary to provide and improve our services. This includes personal contact and payment details provided during account registration, technical information such as IP addresses and device characteristics for security purposes, and records of communications through support channels. For clients utilizing our hosting services, we may process end-user data stored within client websites, though we do not control or monitor the collection practices of such data.
Purpose and Legal Basis for Processing
We process personal information only when we have proper justification under applicable laws. The primary legal bases for our processing activities include the necessity to fulfill contractual obligations to our clients, our legitimate business interests in maintaining and improving our services, and in limited cases, explicit consent for specific marketing communications. We maintain detailed records of processing activities to demonstrate compliance with legal requirements.
Use of Collected Information
The information we collect serves multiple business purposes. Primarily, we use this data to deliver and maintain reliable hosting services, including server provisioning, performance monitoring, and technical support. We also utilize information for business operations such as billing, customer relationship management, and service improvement initiatives. Security represents another critical use case, where we analyze data to detect and prevent fraudulent activity or unauthorized access to our systems.
Data Sharing and Third-Party Disclosures
We engage with carefully selected third-party service providers to support our operations, including cloud infrastructure providers, payment processors, and customer support platforms. These relationships are governed by strict contractual agreements that mandate appropriate data protection measures. We may disclose information when legally required to comply with court orders, government requests, or to protect our legal rights and the security of our services.
International Data Transfers
As a global service provider, we may transfer and process data in various locations worldwide. When transferring personal data originating from the European Economic Area or other regulated jurisdictions, we implement appropriate safeguards such as Standard Contractual Clauses and rely on adequacy decisions where applicable. Our subprocessors, including AWS Lightsail, maintain robust compliance certifications to ensure the protection of transferred data.
Data Retention Practices
We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy. Client account information is typically maintained for five years following service termination to comply with legal and financial reporting obligations. Backup data associated with hosting services is automatically purged after thirty days, as specified in our Terms of Service. For data processed on behalf of clients, retention periods are determined by the respective client’s policies and instructions.
Security Measures
We implement comprehensive technical and organizational security measures to protect personal information against unauthorized access, alteration, or destruction. Our security program includes network encryption protocols, regular vulnerability assessments, strict access controls, and employee training on data protection best practices. We maintain incident response procedures to address potential security breaches and will notify affected parties where required by law.
Individual Rights
Individuals whose personal data we process may exercise certain rights under applicable privacy laws. These rights may include requesting access to their information, seeking correction of inaccurate data, requesting deletion under specific circumstances, and objecting to particular processing activities. We have established procedures to handle such requests in accordance with legal requirements, typically responding within thirty days of receipt. Requests should be submitted to our designated Data Protection Officer through the contact information provided in this policy.
Cookies and Tracking Technologies
Our website employs various technologies to enhance user experience and analyze site performance. Essential cookies are used for basic functionality and security purposes, while analytics cookies help us understand how visitors interact with our site. Marketing cookies are only deployed with explicit user consent. Visitors can manage cookie preferences through their browser settings or our cookie consent tool.
Policy Updates and Notifications
We periodically review and update this Privacy Policy to reflect changes in our practices or legal obligations. Material changes will be communicated to affected clients through email notifications at least thirty days prior to implementation. Continued use of our services following such notifications constitutes acceptance of the revised policy.
Contact Information
For questions or concerns regarding this Privacy Policy or our privacy practices, please contact our Data Protection Officer at info@westernmasshosting.com or by mail at:
Western Mass Hosting 22 Orlando. St., Feeding Hills, MA 01030.
We take all privacy-related inquiries seriously and will respond promptly to legitimate requests. For clients with specific data processing agreements, please reference your contract for any additional terms that may apply to our handling of your data.